massage therapist | photographer

Posts Tagged ‘soft opening’

Sunflower Love

In Art, local artist, Photography on August 24, 2013 at 2:19 PM

A wonderful compliment … first day success … and soft opening mishap.

In Business, Indulge, Massage, Specials on May 1, 2013 at 4:47 PM

It’s been a great day so far!! Thanks for all the well wishing texts, emails and phone calls. I’ve had a few people ask me what time the soft opening is tonight – so just to be clear – I am open for business but haven’t scheduled an open house yet. I hope to see you there when it happens. :)

The wonderful compliment: My first client of the day … and of the new business … got $20 off her massage!! I couldn’t have been more happy to work with her.  We chatted for a few minutes before hand and she told me that she’s had a few massages in the past but didn’t see what the big deal was. After her session was over she came out with that “massage drunk” face I love and said … “Now I get it …” What a great compliment and perfect way to begin my new venture. :)

 

 

The first day success: Besides doing massage … I’ve also sold three pictures today!! This is so great!

Soft opening mishap #1:  The fuse in my massage room kept turning off whenever I tried to plug in my heater. I wound up unplugging a few things and pulling it all together and now know of one thing I need to figure out before the next session.

 

 

Soft opening mishap #2: Cox came to set up Internet today at 10:30am … and didn’t finish ’til … 3:30pm. I had to call in help to watch over the shop so they could continue to work while I was in massage.

It all worked out in the end and all in all it’s been a fun first day! Can’t wait to see you here. :)

 

What is a soft opening? [May 1, 2013]

In Business, Marketing, Massage, Photography, Specials on April 29, 2013 at 7:15 PM

There’s been some confusion over my use of the term “soft opening” for my new studio. Several people told me they had no idea what I was talking about – so they didn’t know how to respond.

I think I learned the phrase from my days in the service industry. When a new restaurant opens it is good practice to do a soft opening before the grand opening. It means that you open your doors for business quietly (no advertisements or announcements) and test the waters with a few customers who wander in. It gives the employees a chance to learn the ropes and gives a little cushion of time to correct any oversights that arise or errors in equipment functioning, etc. That way when you have a formal grand opening you are more prepared to put your best face forward.

In my case by soft opening I mean that I’ve only just gotten my hands on the space in the past couple of days. I’m pretty much ready to do business – but not everything will be in place for a while. Aesthetically probably not for a year. Specifically – my massage room is up and ready to roll. I already have a massage booked for May 1st – the first day of my soft opening – Yay! …and have sold my first gift certificate! The art gallery is in progress – and will develop over time. Many of my things are in – and in the near future I will add more variety from other local artists. Photographically – I’m ready to take portraits – as I have always been, using natural light and organic backgrounds. Photo studio wise – my backdrops are still coming as well as some extra lights. So that end of the business is ready to function – and will grow and change as time goes on.

The grand opening will probably come in late May/early June. This will be a chance for the general public to come see the space – enjoy some refreshments – and learn about all I have to offer. In the meantime – I appreciate all positive word of mouth. For all of May 2013 there is a special offer of $15 off of the 60 or 90 minute house massage – so tell someone to take advantage of it and book today!

Here are several quick pictures I took today – sneak peek.

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