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Archive for the ‘Marketing’ Category

Open House … June 1, 2013 … Celebrate the Grand Opening of Tania Palermo Studio on Main!

In Business, Marketing, Massage, Photography, Portrait, Specials on May 15, 2013 at 4:29 PM

The date is set! Saturday June 1, 2013 from 1pm-5pm will be the grand opening of Studio on Main.

First guest to arrive gets a gift certificate for a free chair massage.

Raffles for a 30 minute Swedish Massage, free sugar scrubs to the first 20 people to make a purchase … and more.

Bring a friend and join us!!

indiegogo campaign … and first round of public thank yous

In Business, Marketing, Massage, Photography on May 12, 2013 at 7:35 AM

I’ve created an Indiegogo campaign to help raise funds for the studio. There are a few items I need in order to transition into being a professional, working studio – like photo back drops, some light stands … and even the ability to do some more marketing. Click the link below to view the campaign:

Help Raise $5000 for Tania Palermo Studio on Main

There are  many ways to help. You can give financially to the campaign. If that is not possible you can offer support by helping to spread the word to your friends and family in order to help me reach my goal. You can simply tell people you know about Studio on Main in order to help me build my client base. Or – just pop in some time and say hello … having company along a journey makes it much more rich.

The perks for helping are different for each level of donation and include things like a therapeutic massage session, a portrait session and some of my signed photographic prints … along with a public thank you!!

Today I’d like to say thank you to:

Josephine DeQuattro, Sue Forbes & Sandy Graham who sent me $$ before I ever even mentioned a crowd funding campaign. Ridiculously thoughtful!! Your gifts helped me purchase a sign for the studio, amongst other things.

Anne Odell for loaning me an antique chaise lounge to do some studio portraits in. We tested it out with five year old Carter and it’s a wonderful addition to the shop.

Ellen Mangiafico for giving me beautiful furniture for the front porch and Papa Palermo for a work table that I love. Now folks will be able to sit for a minute after their massage – a nice transition before heading back to a busy day.

And to:

Nick Palermo, Jr; Glenn Sinon; Jessica Hart; Jessica Gionet; Darci Sosa and Laura Dougherty for their very, very generous financial donations to the campaign. Just wow!! :) You’ll never know how much your help means. I’m so touched I don’t know the right words!

Check the campaign out here!

What is a soft opening? [May 1, 2013]

In Business, Marketing, Massage, Photography, Specials on April 29, 2013 at 7:15 PM

There’s been some confusion over my use of the term “soft opening” for my new studio. Several people told me they had no idea what I was talking about – so they didn’t know how to respond.

I think I learned the phrase from my days in the service industry. When a new restaurant opens it is good practice to do a soft opening before the grand opening. It means that you open your doors for business quietly (no advertisements or announcements) and test the waters with a few customers who wander in. It gives the employees a chance to learn the ropes and gives a little cushion of time to correct any oversights that arise or errors in equipment functioning, etc. That way when you have a formal grand opening you are more prepared to put your best face forward.

In my case by soft opening I mean that I’ve only just gotten my hands on the space in the past couple of days. I’m pretty much ready to do business – but not everything will be in place for a while. Aesthetically probably not for a year. Specifically – my massage room is up and ready to roll. I already have a massage booked for May 1st – the first day of my soft opening – Yay! …and have sold my first gift certificate! The art gallery is in progress – and will develop over time. Many of my things are in – and in the near future I will add more variety from other local artists. Photographically – I’m ready to take portraits – as I have always been, using natural light and organic backgrounds. Photo studio wise – my backdrops are still coming as well as some extra lights. So that end of the business is ready to function – and will grow and change as time goes on.

The grand opening will probably come in late May/early June. This will be a chance for the general public to come see the space – enjoy some refreshments – and learn about all I have to offer. In the meantime – I appreciate all positive word of mouth. For all of May 2013 there is a special offer of $15 off of the 60 or 90 minute house massage – so tell someone to take advantage of it and book today!

Here are several quick pictures I took today – sneak peek.

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Postcards have arrived … $15 off for May 60 & 90 minute “house massages”

In Business, Marketing, Massage, Specials on April 26, 2013 at 12:57 PM

They’re here!!

The postcards to announce the soft opening of the studio have arrived – and along with them a reminder that all 60 & 90 minute “house massages” are $15 off for the month of May 2013. I can’t wait to spread the word – and I hope you’ll help me. I’ve got extras for you to pass along to anyone you know who might love/need a massage.

p.s. Isn’t that just about everyone you know? ♥

A sneak peek of what I accomplished today …

In Business, Marketing, Massage, Photography on April 22, 2013 at 9:41 PM

A good portion of my day today was spent designing and ordering some marketing materials. It’s amazing just how much time that can take when you are not a graphic artist … and are very inept at the software you are using to attempt a design. While in the end I enjoyed the process – it took up a ton of time and I’m looking forward to becoming financially successful enough to be able to hire out for these sorts of things in the future. I was getting a little punchy by the time I got to the back of the business card and went with a touch of humor in my ‘save the date’ section.

Here’s the sneak peek … one postcard and one business card:

2013April22_OpeningPostcard_TaniaPalermo_StudioOnMain copy

 

2013April22_FrontOfBusinessCard_TaniaPalermo_StudioOnMain copy

2013April22_BackOfBusinessCard_TaniaPalermo_StudioOnMain copy

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